Björn Borg named Official Clothing Partner of the ABN AMRO Open for 2026 and 2027
08 February 2026Björn Borg will provide the complete official clothing range for the ball kids, court crew, and other tournament teams during the 2026 and 2027 editions of the ABN AMRO Open. Apparel from the international sportswear brand will be visible throughout all matches on Centre Court, Court 1 and in the Wheelchair Arena. In addition, Björn Borg will be responsible for the branding of the iconic tournament towel used by the players.
Björn Borg shared: "Tennis is at the foundation of both the ABN AMRO Open and Björn Borg. That shared history makes this partnership especially meaningful. As Official Clothing Partner, we are proud to showcase our tennis DNA on and around the court during the upcoming editions.”
The Björn Borg collection will also be available for purchase during the tournament. Fans can purchase a range of items at the Official Tournament Merchandise shop as well as at the Björn Borg promotion booth in the Sports Plaza.
Tournament director Richard Krajicek added: "The connection between the iconic player Björn Borg and the ABN AMRO Open has always been here, particularly through his tournament victory in 1979 against John McEnroe. Being linked to the Björn Borg brand therefore feels really special now. We are very much looking forward to working together.”
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