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ABN AMRO OPEN 2025
A grand slam impact on Rotterdam
ABN AMRO Open 2025 made history.
Not just in tennis, but in impact.
From record-breaking attendance to millions in local spending and powerful social initiatives, the tournament served Rotterdam a winning return.HISTORIC LEGACY
52nd edition of the tournament
24/2924 OF THE 29 FORMER WORLD'S #1
HAVE PLAYED IN ROTTERDAM AHOY
Visitors
record- 141,894TOTAL VISITORS
- 81,437REGULAR VISITORS
- 60,457BUSINESS VISITORS
92% from the Netherlands8% international
8% from Rotterdam92% from outside the city
ECONOMIC IMPACT
€7.8 million in additional city spendingTop 3 spending categories:
14,211 total overnight stays by Dutch and international visitors
SATISFACTION & EXPERIENCE
Net Promoter Score: 61
Would you recommend the event to family, friends or colleagues?Overall rating:8.6
63% rated 9 or 1035% rated 7 or 82% rated 6 or lower- TOP-RATED ASPECTS:
- Location9.0
- Atmosphere8.9
- Accessibility8.7
- Decor & Set-up8.6
- Child-friendliness8.5
SOCIAL IMPACT
The tournament motivated to:
ROTTERDAM'S IMAGE
“A welcoming and initiative-driven city that embraces sports talent”- 22%of the visitors attended their first-ever sports event in Rotterdam
- 25%plan to return to Rotterdam
GLOBAL REACH & VISIBILITY
Social stats
- 104,900Total followers
- 7MInteractions
- 277.5MImpressions
