ABN AMRO OPEN 2026
CREATING IMPACT BEYOND THE COURT
ABN AMRO Open 2026
made a powerful impactBeyond world-class tennis,
the tournament brought major crowds,
millions in local spending
and meaningful social initiatives,
serving Rotterdam another winning return.HISTORIC LEGACY
53rd edition
of the tournament
24/2924 OF THE 29 FORMER WORLD'S #1
HAVE PLAYED IN ROTTERDAM AHOY
Visitors
- 139,556TOTAL VISITORS
- INCLUDING 45,000BUSINESS VISITORS
92% from the Netherlands8% international
9% from Rotterdam91% from outside the city
ECONOMIC IMPACT
Additional City Spending
€5.9 million in additional city spendingTop 3 spending categories:
14,211 total overnight stays by Dutch and international visitors
SATISFACTION & EXPERIENCE
Net Promoter Score: 48
Overall rating:
- TOP-RATED ASPECTS:
- Location9.0
- Atmosphere8.9
- Accessibility8.7
- Decor & Set-up8.6
- Child-friendliness8.5
SOCIAL IMPACT
The tournament motivated:
ROTTERDAM'S IMAGE
“A welcoming and initiative-driven city that embraces sports talent”
of the visitors attended their first-ever sports event in Rotterdam
plan to return to Rotterdam
GLOBAL REACH & VISIBILITY
Social stats
- 114,494Total followers
- 19.2MImpressions
